Our vision is quite simple. We work each and every day to help people live better lives. We achieve our vision by helping people everywhere discover their potential and achieve their goals by offering better brands and opportunities for the future, and by sharing generously with the global community. To help us realise our vision, we have four enduring values that the business has been built on.

Partnership
Amway was built on a lifelong friendship, a bond that still guides our relationships today. We trust and respect each other, and we recognize the complimentary skills necessary to achieve shared success. This is the cornerstone of our ensuring legacy and the key to our future.

Personal Worth
Every person is created with innate value than cannot be given or taken away. That's why we treat everyone with dignity and respect, and why we believe all people deserve an opportunity to achieve their full potential.

Responsibility
It is up to us to seize the opportunities we are given. We are accountable for the actions we take and the results we achieve for ourselves, each other and the communities we serve.

Integrity
We live out our Values every day, even when it is difficult or unpopular. Our character sets us apart. It calls us to be honest, courageous and consistent in our words and actions. It makes us worthy of the trust others place in us. Together, we create something of which future generations can be proud.

Amway's Founders Fundamentals and Values Presentation