Our Vision and Values
Our vision is quite simple. We work each and every day to help people live better lives. We achieve our vision by helping people everywhere discover their potential and achieve their goals by offering better brands and opportunities for the future, and by sharing generously with the global community. To help us realise our vision, we have six enduring values that the business has been built on.
Working in trust and confidence with each other to maximise everyone's long-term success.
Measuring success not only in economic terms, but also by the respect, trust and credibility one earns.
Treating people fairly, respecting their unique qualities and giving them opportunities to reach their full potential.
Encouraging and recognising creativity, innovation, excellence and accomplishment in all we do.
Helping people to hold themselves accountable for achieving personal, team and corporate goals.
Advocating freedom and free markets as the best way to improve standards of living worldwide.
Help People Live Better Lives
By helping people everywhere to discover their potential and achieve their goals, by offering better products and opportunities for the future, and by sharing generously with the global community.
Help Consumers Live Better Lives
By providing products and services that offer superior quality and value – to better meet personal and household needs around the world, and by making the Amway shopping experience faster, easier and more convenient.
Help Business Owners Live Better Lives
By providing a Business Opportunity that empowers people to realise their potential, and by making that opportunity flexible enough to accommodate each person's individual goals, priorities and interests.
Help Neighbours Live Better Lives
Through corporate contributions that help improve the quality of life in every community where we do business, and by providing personal assistance to individuals in need - particularly children.