Amway News

We recently published an advertisement in The Commuter magazine, Volume 1, 2016 of 25 March. The article titled Interested in a little extra income, spoke about how Amway offers flexibility, growth, real financial incentives, and limitless potential to earn when you own your own Amway business.

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Amway Rallies Thousands to Raise Awareness of Malnutrition

6 May 2015 - “Raise Your Hand” events result in Largest collage of cutout handprints and inspires thousands to fight childhood malnutrition

WASHINGTON D.C., May 6, 2015 ─ When Amway™ asked for help in raising awareness about global childhood malnutrition through its Nutrilite™ Power of 5 Campaign, more than 260,000 people across the globe raised their hand to do just that. And they broke a GUINNESS WORLD RECORDS™ title in the process.

As a global leader in nutrition research, development and innovation, Amway paired its expertise from Nutrilite™, the world’s number one selling vitamins and dietary supplements brand*, with its passion for helping people live better lives. Amway™ last year launched the Nutrilite™ Power of 5 Campaign to expand the distribution of the Nutrilite™ Little Bits™ supplement. At the time, the micronutrient powder with 15 essential vitamins and minerals for children was being distributed in two countries through established programs run by Non-Governmental Organizations. It has since expanded to nine countries and there are plans for more.

Holding “Raise Your Hand” events around the world, Amway pledged a $1 donation to the cause for each handprint collected in the effort to raise awareness of malnutrition and get people involved. This effort resulted in breaking the record for the Largest collage of cutout handprints and raised awareness about this preventable issue.

Michael Empric, GUINNESS WORLD RECORDS adjudicator, confirmed today that of the 260,872 handprints collected, 75,200 met GUINNESS WORLD RECORDS stringent requirements to be included in the official tally – more than double the previous record of 30,006.

“The Nutrilite™ Power of 5 Campaign and effort to directly engage over 260,000 people worldwide to join us in fighting childhood malnutrition highlights what is possible when we issue a call to action,” said Jeff Terry, global manager of corporate social responsibility for Amway. “By getting involved and raising their hands, Amway Business Owners, employees and customers have started a movement that is impacting tens of thousands of children, families and communities. And we are just getting started!”

The announcement of the record took place in Washington D.C. at Founders Council, an annual gathering of top-earning Amway Business Owners, many of whom are engaged in the Nutrilite™ Power of 5 Campaign and specifically participated in “Raise Your Hand” events.

“We are so grateful for the response from people all over the world,” Amway Chairman Steve Van Andel said. “Malnutrition is preventable, and these ‘Raise Your Hand’ events are helping us bring greater awareness and attention to this important issue. Our hope is that more people will become involved in lessening the impact malnutrition has in the lives of so many children and families. Thank you to everyone who raised their hands!”

The collage, taking the form of a tree, is on display at the Nutrilite™ Center for Optimal Health in Buena Park, California. The piece was designed and assembled by Grand Rapids-based artist Georgia Taylor. Visitors will be able to see the collage and know that each print represents a portion of the dollars raised to provide essential nutrients to malnourished children.

According to the World Health Organization (WHO), 7 million children younger than 5 years old die each year from preventable causes, and malnutrition is the underlying cause of 45 percent of those deaths. When mixed with children’s food once a day, Nutrilite™ Little Bits™ provides malnourished children under 5 the nutrients needed to survive and to help reach their potential. It was developed based on WHO recommendations for micronutrient powders for children 6 months to 5 years.

While the drive toward a world record is over, the Nutrilite™ Power of 5 Campaign is still going strong. Nutrilite™ Little Bits™ is now distributed in nine countries and that number will grow to 15 by the end of 2016. Last month Amway™ released the Malnutrition Mapping Project. In partnership with the Global Alliance for Improved Nutrition, the digital map and country reports provide easily accessible data on the evolving state of malnutrition in low-, middle- and high-income countries, including the double burden of undernutrition and overweight and obesity. More information on this and other Power of 5 initiatives can be found at:
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Tutudesks vital for students
Bophelong, 25 March 2015

BOPHELONG - Seeiso Primary School pupils were over the moon when they received 1200 Tutudesks from Amway South Africa.

The Tutudesks are named after Archbishop Desmond Tutu. They are portable, provide a stable work surface for impoverished schools that have little or no permanent facilities. The desks were donated last Monday.

Raj Parshotam, general manager of Amway South Africa, explains that the future of the continent depends on the level of education children receive and, without basic facilities like desks, pupils face an uphill battle: “By providing this proven solution, we aim to inspire and give these pupils a head start."

Majorobela Mokhothu, principal of the school, said children will feel empowered by the desks: "Pupils have a sense of pride, I am positive that this adds to the willingness of the pupils to attend classes. This has a direct impact on their development.”

Salona Mabotje, head of the department, and Molefe Motale, deputy principal, said the school is blessed with such wonderful help from the company.

The ball is in the pupil’s court to produce better results: “After receiving the desks we don’t expect any excuses from the children.” Shane Immelman, COO of Desmond Tutu Tutudesk Campaign Centre, said this goal will only be made possible through the ongoing support of strategic Programme Partners, such as Amway: “Millions of African schoolchildren are severely prejudiced in their educational experience by the lack of access to a classroom desk.”

Motale said the children will improve their literacy development and academic performance outcomes.

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Welcome To The Amway Global Entrepreneurship Report 2014 Advisory Board!

The situation of the global economy remains unstable. Geo-political conflicts and the uncertain development of the economic climate, continuously influences the economical development of many companies around the world. In uncertain times, entrepreneurship and particularly small and medium-sized enterprises are of increased importance for the national economies. That is, why Amway and The Chair of Strategy and Organization of the TU Munich continued the partnership to conduct a representative survey in 38 countries all across the globe. Together, we are interested in finding out more about people’s attitudes towards self-employment and related topics like entrepreneurship education.

The survey was conducted in 38 countries by the market research institution GfK (Gesellschaft für Konsumforschung) Nuremberg. From April to July 2014, 43,903 respondents between 14 and 99 years were interviewed (CAPI, CATI)

The Chair of Strategy and Organization held by Prof. Dr. Isabell M. Welpe is the scientific leader of the Amway Global Entrepreneurship Report. This year, it has expanded the international scientific network of economists contributing their scientific know-how to the survey and the interpretation of the survey results to all 38 participating countries.

“The Amway Global Entrepreneurship Report provides rich data on people’s assessment of entrepreneurship to the international scientific community that will be open to interested researchers all over the world. We are proud to have recruited an Advisory Board with scholars from renowned universities around the globe.”
Prof. Dr. Isabell M. Welpe, Technische Universität München

Amway is a family owned company and one of the world’s leading direct selling players, actively supporting a culture of entrepreneurship all over the globe. Amway has been collecting and analyzing data in relation to entrepreneurship on a regular basis since 2008. After marking the first time launch of the Amway Global Entrepreneurship Report by conducting the survey in 24 international countries in 2013, this year the survey was extended to 38 countries worldwide. The Amway Global Entrepreneurship Report 2014 provides data on an international scale that is outstanding in terms of broadness and regularity.

“The Amway Global Entrepreneurship Report 2014 gives us an up-to-date insight in the concept of self-employment and entrepreneurship education around the globe, especially for Generation Y respondents. For being a successful entrepreneur, it is very important to be well prepared and to have an entrepreneurship-friendly framework to operate in. This is why we monitor the situation of entrepreneurship and education in so many different markets. The Amway Global Entrepreneurship Report aims to initiate discussions on how successful current programs of business education are and if public sphere, media, and politics understood the necessity of an entrepreneurial mindset.”
Michael Meissner, Vice President Corporate Affairs, Amway Europe

Entrepreneurship Education As Key For Self-Employment
Last year’s Amway Global Entrepreneurship Report gave an up-to-date view on self-employment potential and obstacles hindering this entrepreneurial culture, such as fear of failure.

Considering last year’s results, ”entrepreneurship education and teaching of business skills” was the most important factor to young adults to encourage the foundation of business – and the second-most favored aspect to all respondents. The Amway Global Entrepreneurship Report 2014 delves into how entrepreneurship education is perceived, estimated and used by people all over the world.

View the Amway Global Entrepreneurship Report 2014

Tutudesks continue to make a positive impact
Johannesburg, 30/05/2014

The children of Rondebult Primary School were thrilled to receive a visit from the Tutudesk campaign, on Thursday, May 22. The most important message of the day was that all children in South Africa have a basic right to an education.

The problem is that a lot of schools do not have the practical tools to deliver the best learning environment for their pupils. An often overlooked factor is the absence of aproper desk and, without a school desk these children will struggle to find a solid surface on which to practise their writing and do their school work.

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Tutudesks bring joy once again to disadvantaged learners in Gauteng
Johannesburg, 13/03/2014 -- More than 2,000 school pupils in Daveyton and Sebokeng celebrated as they received their very own Tutudesks from Amway South Africa. This is the third phase of the campaign that kicked off in March last year with a handout of over 3 500 desks in Orange Farm, Mamelodi, Daveyton and Tembisa. The second phase in October 2013 saw the handovers happening in the Eastern Cape and Kwa-Zulu Natal, where another 3 500 Tutudesks were distributed.

Named after Archbishop Emeritus Desmond Tutu and part of his 2015 Tutudesk Campaign to provide 20 million African children with school desks by the end of 2015, the portable Tutudesks provide a stable work surface for impoverished schools which have little or no permanent facilities.

“For Amway, it is about more than just making a difference for one day, we believe that by supporting these school pupils at this early stage, the impact will be far reaching and we can make a difference to communities in the future,” said Raj Parshotam, General Manager of Amway South Africa. “The future of our country and continent depends on the level of education these children receive as they will one day be the leaders of this great land.”

The Amway sponsored Tutudesks were today distributed at Siphethu Primary school in Daveyton and Kitso Primary school in Sebokeng.

“We are truly grateful to Amway South Africa for their generosity. These desks will go a long way. It’s great to see companies helping their communities like this - what a blessing,” said Mrs RJ Ramodike, Principal of Siphethu Primary School.

“From all the stakeholders of Kitso Primary School, thank you Amway from the bottom of our hearts, and being considerate of our children. This will certainly assist in helping them realise their dreams,” said Mr Tej Lefutso, Principal of Kitso Primary school in Sebokeng.

“Amway has invested R900 000 in an effort to improve and provide Tutudesks to underprivileged schools across South Africa and it is unbelievable what a difference something as small as a desk can make to a child’s learning and development. The fact that the desks are mobile and can be taken home makes them even better,” concluded Parshotam.

Amway’s aim for 2014 is to handout 7500 Tutudesks, starting locally and going further across the country.

A global company that thinks locally
Celebrating its 10th anniversary in 2013, the AMWAY ONE BY ONE™ Campaign for Children helped Amway distributors and employees break another record by collectively reaching 10 million children in need. Since 2003, the campaign has donated USD$190 million to children’s causes worldwide, and Amway distributors and employees have logged more than 2.7 million hours of volunteer time.

A Tutudesk is a portable desk displaying various educational information for the pupil to utilise and which is used both at school as well as in their homes.

More Entrepreneurs for South Africa

Amway Encouraging Entrepreneurs

Amway actively supports a culture of entrepreneurship in South Africa. We are convinced that society as a whole benefits from entrepreneurial innovation and drive. Ever since we started our activities in South Africa in 1997, we have witnessed the additional benefit that can be gained through part- or full-time entrepreneurs.

Amway’s business model intrinsically identifies and nurtures entrepreneurial spirit in people. It addresses the fear of failure by tackling many of the apprehensions that prevent people from taking the plunge into the world of business. This business model fosters the transition into entrepreneurship and running a business – from employment, unemployment, education, or running a household.

Amway acts as a guide in the early phases of a start-up. When someone takes the decision to become an independent Amway Business Owner, their initial financial investment is relatively low. They are provided with product information, sales and marketing advice, and advised on the amount of stock, if any, that they should carry. They are mentored by an established and accomplished distributor and provided with product information and trainings by the company. They have access to an environment of entrepreneurs and the knowledge base that this brings.

A major benefit of the Amway business model is that distributors can grow their business at a speed and to a size that suits them. Some will stay as sole traders. Others grow, expand their network and grow their business, sell more Amway products or provide some of the services listed above to newer start-ups.

The Amway business model is particularly open to those wishing to re-enter the labour market and people in education who want to gain practical experience whilst undertaking studies. It is gender and age blind and is easily integrated with managing professional and family life.

Understanding The “Future of Entrepreneurship”
In 2013, Amway conducted an entrepreneurship survey in 24 countries all over the world to find out more about people’s attitudes towards self-employment. Since 2008, there have been annual releases of the survey. The sample consists of more than 26,000 women and men aged 14-99. The international market research institute GfK asked selected representative target groups of the countries’ population, making the survey results representative for each country.

Public Policy Asks
Amway therefore supports efforts by policy makers to stimulate entrepreneurship and will continue to do so by sharing its expertise and business support activities with those interested in becoming an entrepreneur as well as key opinion formers in industry, science and society.
Amway would like to see a sustained effort by all political parties to create economic, legal and social conditions conducive to entrepreneurship. This should include the following policy innovations:
  • Acceptance and increased focus on services, retail and distribution as drivers of economic growth and valuable entrepreneurial activity.
  • Recognition of the Direct Selling sector as a legitimate and valuable part of the economy with resources dedicated to the promotion of the sector.
  • Focus on measures to facilitate the flexible transition from employment to self-employment and entrepreneurship.

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Entrepreneurship – an important pillar of economic growth in South Africa

Amway South Africa discusses key findings of the Amway Global Entrepreneurship Report 2013

Johannesburg, 12/03/2014 - To better understand attitudes and motivations behind entrepreneurship, Amway, one of the leading direct selling companies worldwide, surveyed 26,000 respondents in 24 countries across the world. Findings from the Amway Global Entrepreneurship Report 2013 indicate that 70% of respondents have a positive attitude towards entrepreneurship, yet the gap between potential entrepreneurs – people that have a latent preparedness to embrace entrepreneurial opportunity – and actual entrepreneurs is still large.

“Independence and income are important drivers of entrepreneurial intent, whereas perceptions of risk represent an obstacle to becoming self-employed” says Michael Meissner, Vice President Corporate Affairs for Amway Europe and Southern Africa. According to the Amway Global Entrepreneurship Report 2013 entrepreneurship enjoys a high reputation all over the world. “People associate entrepreneurship with independence and the freedom to realise their own ideas. However, the majority of the respondents say that they don’t live in business-friendly societies. Also, more than two thirds of the respondents say that fear of failure is an obstacle to founding a business” says Meissner.

Raj Parshotam, General Manager of Amway South Africa states that having had a presence in this country for the past 16 years, Amway South Africa has recognised that many of these obstacles identified in the report also ring true for South Africa. “Convinced that society as a whole benefits from entrepreneurial innovation and drive, we continue to actively support a culture of entrepreneurship and self-employment in South Africa,” he continues. Parshotam points out that Amway supports efforts by policy makers to stimulate entrepreneurship and that the company will continue to do so by sharing its expertise and business support activities with policy makers, NGOs, established entrepreneurs and those who are interested in becoming entrepreneurs.

As indicated in the Amway Global Entrepreneurship Report, factors that encourage self-employment across the world include public funding and start-up loans; entrepreneurship education and teaching of business skills, backing from family and social networks and mentoring/support through business networks.

“Amway’s roadmap to encouraging self-employment includes turning self-employment potential into a real opportunity, promoting new forms of entrepreneurship, removing the stigma of failure and easing the starting up of businesses, thereby fostering entrepreneurial growth in South Africa,” concludes Parshotam.

Amway Global Entrepreneurship Report 2013

Amway reports record sales of USD$11.8 billion
11 February, South Africa -- Amway last week reported global sales of USD $11.8 billion for 2013, a record for the organisation. The total surpasses 2012 sales of $11.3 billion and continues a period of tremendous growth, highlighted by annual sales increases in seven consecutive years. The company's annual sales figure includes revenue from direct selling operations and other business holdings.

"Our distributors are the driving force behind this remarkable achievement, supported by the work of our 21,000 employees worldwide," said Amway Chairman Steve Van Andel and Amway President Doug DeVos in a joint statement. "Distributors in more than 100 countries and territories are now achieving their potential through their Amway businesses, creating another record year for the company."

Strong sales across categories, led by nutrition
Nutrition products continued to be the sales leader for Amway. Flagship products include NUTRILITE™ Protein Powder and NUTRILITE™ DOUBLE/TRIPLE X supplements. The healthy ageing category is driving new growth, including sales of NUTRILITE™ Memory Builder dietary supplements. Product launches included TRUVIVITY by NUTRILITE™, a patented moisture enhancing system that leverages the company's scientific expertise in nutrition and beauty, and a new line of weight management products, BODYKEY by NUTRILITE™.

The beauty products category provided strong results as well, strengthened by the continued global rollout of its ARTISTRY YOUTH XTEND™ skin care collection and the launch of the ARTISTRY IDEAL RADIANCE™ brightening line.

In the home products category, sales of eSpring™ Water Purifiers were impressive, bolstered by the momentum of the product's introduction in China in late 2012 and strong sales in Asian markets. eSpring™ is now the world's number-one selling brand of home water treatment systems, based on a Verify Markets study of 2012 global sales.

Expansion continues
In order to meet increasing demand for the company's products, Amway is undertaking a $375 million manufacturing and R&D expansion globally. The expansion includes facilities being built in Washington, California and Michigan in the United States, as well as a site in India and R&D facilities in China and South Korea. Manufacturing sites in Vietnam and China are planned as part of the expansion as well.

Amway also continued its support of its distributors through a physical presence strategy that included opening a business centre in Berlin, Germany in 2013. Amway has experienced success with integrating physical locations into its business model in recent years and, with the opening of a location at Citi Field in New York City, now has physical locations in all four company regions. The locations serve as another tool for distributors to use in building their businesses and servicing their customers.

Supporting entrepreneurship
In its continued support of entrepreneurship, Amway published its Global Entrepreneurship Report in November 2013. The report studied people's attitudes toward self-employment, revealing important information about global views and the desire by many for a business opportunity of their own. Amway has been collecting and analysing data in relation to entrepreneurship on a regular basis since 2008. In 2013, the survey featured 24 countries, including the United States, Mexico, Colombia, Japan, Australia and several European countries.

Giving nature
The company culminated a year's worth of activities dedicated to the 10th anniversary of the AMWAY ONE BY ONE™ Campaign for Children on Nov. 20, 2013. The single day of service, called Amway Universal Children's Day, mobilized employees and distributors from across the globe to serve children's causes. Approximately 15,000 people in 57 countries participated in 300 projects that day, impacting 100,000 children globally.

Amway Global Volunteering Day:
20 November 2013

Let's all share in the Amway One by One global initiative on 20 November. Millions of Amway people around the world will show their commitment to the Amway One by One campaign for children during this initiative.

Celebrating our 10th One by One anniversary
The Amway™ One by One campaign for children is celebrating its 10th anniversary this year. We have achieved wonderful things through the campaign and have touched the lives of more than 10 million children in the past 10 years. During this time USD $191 million and 2.7 million volunteering hours were given to children's causes around the world and to celebrate our anniversary, we are planning a Global Day of Volunteering on 20 November.

How will this work?
On this day, ABOs and employees from South Africa to China - to Europe – and to the US - will be involved with One by One activities. In Europe and in South Africa we will join forces and support disadvantaged children and their families with Amway products! Together we aim to support 20 000 children and their families across the region!

Sponsor a One by One product package
To show our support we are offering the opportunity to sponsor two product packages, which will be available from our points of presence and contact centre from 15 October until 15 November. The product packages will not be delivered to the ordering ABO – Amway will collect the products for the packages in our warehouse in Johannesburg and on 20 November participating ABOs will be invited to pack the products. ABOs will receive full PV/BV as well as 25% off!

Amway™ One By One Contribution Home Pack
Amway™ One By One Contribution Personal Pack

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Amway Corporate Social Responsibility Report 2012

Amway has been, through the Amway One by One™ campaign for children, working effortlessly to better the lives of children around the world. In its fourth Corporate Responsibility report, Amway gives an overview of their corporate responsibility strategy.

The strategy consists of three elements, People, Products and Performance. Through this campaign Amway encourages entrepreneurship in under-represented groups through helping them to generate their own income; furthermore core competencies of leading Amway brands are used to tackle issues affecting societies around the world.

Amway Corporate Social Responsibility Report 2012 - 1.45MB (PDF)
Amway European Entrepreneurship Report 2012 - 1.96MB (PDF)

U.S. Chamber Board Elects Steve Van Andel Chairman
Amway Chairman to Concentrate on Promoting an Expanded Trade Agenda

19 June 2013
WASHINGTON, D.C.—The U.S. Chamber of Commerce today named Steve Van Andel chairman of its Board of Directors. Van Andel, chairman of Amway, will serve a one-year term.

“Steve embodies the free enterprise system that the Chamber works so hard to advance and protect,” U.S. Chamber President and CEO Thomas J. Donohue said. “Steve has proven himself to be a tireless leader on global trade, competitiveness, and many issues of interest to the business community. We look forward to continuing to work with him to elevate job creators, entrepreneurs, and innovators around the world.”

As chairman of Amway, Van Andel is responsible for managing the company’s daily operations and has led the business to become a stronger, more diverse competitor in the new economy. Before becoming chairman in 1995, Van Andel was Amway’s vice president in charge of the company’s business operations in North and South America. Additionally, he held the position of vice president of marketing.

Van Andel served a previous one-year term as chairman of the U.S. Chamber ending June 12, 2002, and was then chairman of the board’s Executive Committee. He will continue to act as vice chairman of the Chamber’s U.S.-Korea Business Council and work to advance an expanded trade agenda as Chairman of the Board.

“I’m a very strong proponent of more businesses getting involved around the globe,” Van Andel said. “It doesn’t matter the size of the business—small, medium, or large. Promoting trade in any part of the world will continue to be a top priority of mine.”

A Michigan native, Van Andel dedicates a great deal of his time to supporting the continued advancement of downtown Grand Rapids and the West Michigan region. He serves on the board of directors of The Gerald R. Ford Presidential Foundation, Metropolitan Health Corporation, Metropolitan Hospital Foundation, and the Van Andel Institute, a major health research center. He also serves on the Dean’s Advisory Board for the Seidman College of Business at Grand Valley State University and is a member of Business Leaders for Michigan.

Van Andel earned a bachelor’s degree in economics and business administration from Hillsdale College in Hillsdale, Michigan, and is a member of the school’s board of trustees. He earned an M.B.A. in marketing from Miami University in Oxford, Ohio.

The U.S. Chamber of Commerce is the world’s largest business federation representing the interests of more than 3 million businesses of all sizes, sectors, and regions, as well as state and local chambers and industry associations.

Related Document
U.S. Chamber – Agenda Overview

Amway parent company ranks 14th in The Patent Board Consumer Products scorecard

9 May 2013

Direct-selling giant ranked highest in Research Intensity™ category

Amway parent company Alticor placed 14th in the Top 20 Companies of The Patent Board’s Consumer Products industry scorecard, published on, for the 13-week period ending 26 April 2013. The ranking seeks to measure the overall strength of the company’s patent portfolio holdings with a combined measure of quality and quantity.

The company ranked first in Research Intensity™, one of the categories used to determine the final ranking. According to The Patent Board, Research Intensity™ indicates the extent to which a portfolio includes patents with above average Science Linkage as compared to the control group.

“We’re proud to be recognised for our patent portfolio because the science behind our products is an integral part of building credibility for our distributors’ businesses,” said Catherine Ehrenberger, vice president of Amway Research & Development. “Our focused approach helps build and maintain leadership in areas where innovation can differentiate our products in the marketplace.”

The top 10 companies ranked by technology strength in The Patent Board’s Consumer Products scorecard are Nike Inc., Procter & Gamble Co., Acushnet Co., Kimberly-Clark Corp., LG Electronics Inc., adidas AG, Whirlpool Corp, Samsung Group, Koch Industries Inc., and Stanley Black & Decker Inc.

The Wall Street Journal Online began publishing The Patent Board’s data in 2007. highlights The Patent Board’s rankings in 17 global industries, each published three times a year.

About Amway Research & Development
The Amway Research and Development (R&D) team uses the power of science to help people live better lives through innovation. As global leaders in phytonutrient research, ethnic skin research, and water and air purification advancement, more than 900 Amway scientists, engineers and technicians excel in product development, analytical sciences and technical / regulatory affairs. At 75 R&D and quality assurance labs worldwide, Amway R&D is committed to scientific excellence that delivers premium performance in nutrition, beauty and home products. Amway R&D scientists strive with their peers to help ensure high safety and quality standards that benefit people throughout the world. Amway has more than 1,000 patents granted, and more than 700 patents pending.

About Amway
Alticor / Amway is the world’s #1 direct selling business, ranked by 2012 global sales of $11.3 billion in the Direct Selling News Global 100, and based on the efforts of more than 3 million Amway distributors and more than 21,000 employees in more than 100 countries and territories worldwide. Founded in 1959 by entrepreneurs Rich DeVos and Jay Van Andel, and based in Ada, Michigan, U.S., Amway offers consumer products and business opportunities that supported by a global agribusiness, manufacturing and logistics supply chain. More than 900 scientists, engineers and technical professionals work in 75 R&D and quality assurance labs worldwide to support product development and create a culture of scientific excellence. Top-selling brands for Amway are NUTRILITE™ vitamin, mineral and dietary supplements, ARTISTRY™ skincare and colour cosmetics, and eSpring™ water treatment systems.


Amway/Alticor in the the Direct Selling News "Global 100"

3 April 2013
We are honoured to be recognised as a leader in this industry of great, reputable companies that have helped people throughout the world who want to own and operate their own businesses. However, the true measure of our success at Amway is the millions of Amway distributors worldwide who are achieving their goals through their Amway businesses.

When they succeed, we succeed. That's why we continue to focus our time and energy on long-term sustainable growth -- to make sure that our business continues to be one of the most rewarding experiences for people who want to become entrepreneurs. Their dedication makes us even more optimistic about the future. And everything we do is focused on helping them realise their potential.
View the full list

Amway distributes 3500 Tutudesks to Children in South African Townships

March 2013
All over the world children are dreaming of becoming a doctor, a lawyer, policeman or pilots. Also the children in the townships of Johannesburg have these aspirations. But for them it is very hard to be able to live up to those dreams as one of the many obstacles they are facing is: they do not even have desks or tables in their schools or at home.

Having no desk means you have to write on the floor which is uneven and also uncomfortable. Your handwriting gets messy and it is hard to concentrate.

This is why Amway in Europe and South Africa decided under the global Amway One by One campaign for Children to support the 2015 Tutudesk Campaign named after Archbishop Emeritus Desmond Tutu which aims to help 20 million South African and African children with school desks by the end of 2015. The portable Tutudesks provide a stable work surface for impoverished schools which have little or no permanent facilities The hand held desks are displaying mathematics signs and can be carried to the next classroom or at home for home work.

From Scandinavia to South Africa and from Portugal to Russia, Amway, its distributors and employees have been raising funds starting in October 2012 to support this simple but so incredible impactful idea. More than 30.000 One by One heart mugs have been sold to date. Additionally, the proceeds of the newly created Amway Business App also go towards the initiative.

As a consequence, the first 3500 Tutudesks could be given to four schools in the townships Orange Farm, Tembisa, Daveyton and Mamelodi in the week of March 18th.

“We are grateful for the generous donation. We cannot over emphasise the importance of having such basic tools and equipment as desks in providing quality education for all our children,” said Principal Mrs Twala of Stretford Primary School in Orange Farm.

A research among teachers in 2012 has shown that using a Tutudesk improves the handwriting of the children by 69%. Also the learners are concentrating better, are more motivated and it makes it easier for them to learn. (agreed by 77% of 426 teachers).

Phase two of this campaign will kick off in April in the Eastern Cape and Kwa-Zulu Natal, where a further 3 500 Tutudesks will be distributed. Amway’s aim is to provide at least USD 100.000 for Tutudesks for schools in townships where the needs are overwhelming.

“For us, it’s about more than just making a difference for one day, we believe that by supporting these school pupils at this early stage, the impact will be far reaching and we can make a difference to communities in the future”, says Raj Parshotam, General Manager South Africa when handing the desks over to the children.

Amway one by One campaign for Children
Celebrating its 10th anniversary in 2013, the AMWAY ONE BY ONE™ Campaign for Children helped Amway distributors and employees break another record by collectively reaching 10 million children in need. Since 2003, the campaign has donated USD$190 million to children’s causes worldwide, and Amway distributors and employees have logged more than 2.7 million hours of volunteer time.

About Amway Global
Amway is one of the world’s largest direct selling businesses. Alticor Inc., parent company of Amway, reported global sales of USD$11.3 billion in 2012. Founded in 1959 and based in Ada, Michigan, U.S., Amway offers consumer products and business opportunities through a network of more than three million distributors in more than 100 countries and territories worldwide. Top-selling brands for Amway are NUTRILITE™ vitamin, mineral and dietary supplements, ARTISTRY™ skincare and colour cosmetics, and eSpring™ water treatment systems.

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