Exceptional Leadership Deserves Exceptional Recognition 

About the Amway Diamond Conference

Exceptional entrepreneurship earns you an invitation to the ultimate Amway Incentive Business Trip, an exclusive experience that celebrates the entrepreneurial leaders who drive our business forward.  

Mark your ascent to elite Amway leadership with recognition from peers from across the entire region, all while enjoying one of the world’s most exceptional destinations.  

Connect with Amway's top-achieving regional and global leaders, explore emerging business strategies and global trends, and invest in both your professional and personal growth. 

With a distinguished five-star resort as your home away from home, enjoy VIP treatment, world-class international cuisine, and immersive cultural experiences.  

The Diamond Conference is more than a reward. It’s an experience of profound recognition - for those who lead with intention, elevate others and consistently perform at the highest level.

Puglia 2027

Join us on 18-22 April 2027 for our Diamond Conference in Puglia, Italy – a region where the sun-drenched Adriatic Sea coastland, centuries-old olive tree groves and timeless traditions converge in a paradise of understated luxury. 

Our destination: the iconic Borgo Egnazia. More than a five-star resort, it’s a masterpiece of architecture and atmosphere designed to reflect the soul of southern Italy. Inspired by a traditional Apulian village, its white-limestone lanes, fragrant gardens, and serene courtyards create a setting that is both dreamlike and deeply rooted in local heritage. This is a destination of global prestige: In 2024, Borgo Egnazia hosted the G7 Summit, welcoming Pope Francis and other world leaders. It’s also a favourite retreat for cultural icons like Madonna, who are drawn to its privacy, beauty, and authenticity. 

Indulge in the flavors of Puglia, where simplicity meets sophistication. From vine-ripened tomatoes and handmade orecchiette to creamy burrata and the region’s world-famous olive oil (known as “liquid gold), each fresh ingredient, its own alchemy of climate and geography, contributes rich flavour to magical, memorable meals.  

Soak up every moment of la dulce vita while strengthening relationships and making memories with Amway’s most accomplished business owners and executives.  

Are you ready to earn your place at this prestigious event? 

 Qualification Criteria  

All qualified Diamonds and above* 

Qualification Period 

Performance Year 2026 (September 1, 2025, to August 31, 2026) 

*Global Award Recognition qualifiers with Primary market outside of ESAN region, must qualify DBR (Diamond Bonus Recipient) in the host market unless they are at Founders Council level (Crown up to Founders Crown Ambassador) – in this case, they must be EBR (Emerald Bonus Recipient) in the host market. 

Participation at this business incentive trip requires fulfilment of the relevant qualification criteria and receipt of an official written invitation from Amway before the event. Invitation to incentive events is at the sole discretion of Amway, even when Amway Business Owners (ABOs) meet other criteria. The incentive trips are business events. Due to this, ABOs are required to attend all business sessions at the event, including, but not limited to, business updates, leadership meetings, product demonstrations, Q&A sessions, and other scheduled business activities. Failure to attend the scheduled business sessions may be considered as manipulation under the terms of the programme and, thus, the ABO may be required to reimburse Amway for some or all costs associated with the ABO’s participation in this programme.