Encounter the extraordinary in Iceland

Your Diamond success deserves to be celebrated on a grand scale – and the 2028 Amway ESAN Diamond Conference in Iceland is calling. Don’t miss this transformational experience that will awaken new possibilities, spark business evolution and create vivid memories that last a lifetime.

Imagine standing amid breathtaking, otherworldly nature that feels untouched by time – a majestic world of volcanoes, glaciers, geysers, celestial wonders, waterfalls and geothermal hot springs. This once-in-a-lifetime adventure will accelerate your growth, sharpen your vision, and remind you that the extraordinary is within reach. An ideal final stop on the way to A70, the Diamond Conference will ignite your imagination and fuel your business growth well into the future.

Experience the Amway Diamond Conference

The Diamond Conference is the ultimate recognition event for Amway’s top leaders. An exclusive retreat set in a remarkable destination, where achievement is honored through luxury, inspiration, and exceptional experiences.

Here, you’ll share and learn with your fellow elite leaders, enjoy experiences that spark fresh thinking, and immerse yourself in the very best Amway has to offer. More than a celebration, the Diamond Conference is a catalyst for the future you’re building.

Qualification period:

1st September 2026 – 31st August 2027

Qualification criteria:

Qualified Diamond

Participation at the Leadership Training Seminar or any other incentive event requires fulfilment of the relevant qualification criteria and receipt of the written invitation from Amway before the event. Invitation to incentive events is at the sole discretion of Amway even in cases where other criteria are met by the Amway Business Owners. The incentive trips are business events. Due to this ABOs (Amway Business Owners) are required to attend all the business sessions, including but not limited to business updates, leadership meetings, product demonstrations, Q&A sessions, and other scheduled business activities. Failure to attend the scheduled business sessions may be considered as manipulation under the terms of the Programme and, thus, the Amway Business Owner may be asked to reimburse Amway for some or all costs associated with ABO’s participation in this programme, incentive events in particular. 

 Qualification Criteria  

All qualified Diamonds and above* 

Qualification Period 

Performance Year 2026 (September 1, 2025, to August 31, 2026) 

*Global Award Recognition qualifiers with Primary market outside of ESAN region, must qualify DBR (Diamond Bonus Recipient) in the host market unless they are at Founders Council level (Crown up to Founders Crown Ambassador) – in this case, they must be EBR (Emerald Bonus Recipient) in the host market. 

Participation at this business incentive trip requires fulfilment of the relevant qualification criteria and receipt of an official written invitation from Amway before the event. Invitation to incentive events is at the sole discretion of Amway, even when Amway Business Owners (ABOs) meet other criteria. The incentive trips are business events. Due to this, ABOs are required to attend all business sessions at the event, including, but not limited to, business updates, leadership meetings, product demonstrations, Q&A sessions, and other scheduled business activities. Failure to attend the scheduled business sessions may be considered as manipulation under the terms of the programme and, thus, the ABO may be required to reimburse Amway for some or all costs associated with the ABO’s participation in this programme.